Photo courtesy: Red PR
Naomi Huntsman, an upcoming designer, has a stall at the South Bank Young Designers' Market. It's your chance to buy a piece (or two) of clothing that is local, handmade and unique.
What is your background?
I have an Advanced Diploma in Textile Clothing and Footwear then I started producing my own women's clothing label, Lurest, in 2004.
When did you start designing?
When I was 16, my boyfriend's mother introduced me sewing. I started making a few pieces for myself but it wasn't until a few years out of high school that I decided to study fashion.
What prompted you to start designing?
I've never really been one for buying clothes - I've always preferred to make them. I've always been interested in textile arts and embroidery since a young age. I love the intricate detail of hand embellishment and it's great to be able to incorporate this into my clothing designs.
Where do you see yourself in five years time?
Operating a successful designer label, using ethically produced and environmentally sound fabrics and practises.
Which celebrity's personal style best reflects the feel of your current collection?
I don't try to compare my label to celebrities. I feel they are only wearing what people have given them for free and so lack individual style which is what I hope to create.
Who are your favourite designers?
Akira Isogawa - his attention to detail is incredible.
Lisa Gorman - she is a young woman really committed to creating a sustainable label. Her entire business will soon be carbon neutral and she's brought the idea of environmental and socially ethical clothing to young fashionable women who may not have been aware of these alternatives until recently.
What sort of creative process do you go through when coming up with new designs?
A lot of the time it's very personal and more about what I feel like wearing to a certain occasion, or what's missing from my wardrobe. I start with a fabric and an embellishment or focus piece that I would like to incorporate and go from there.
Where do you get your inspiration when designing new pieces?
For my embroideries and prints I'm inspired by my surroundings, both natural and man made. Generally I'll start with a desired silhouette of the garment and work from there.
What sort of materials do you use to produce your designs? Why did you choose to use this material?
I use mainly natural fibres - cotton and silks. However, I am currently trying to source organic fabrics for my next collection - cotton, bamboo and silk.
Describe your collection in four words.
Handmade, unique, flattering, fun.
As a designer, what is your ultimate goal?
I want to create positive change within the fashion industry and its practises. Also, to educate young women on the impact of their consumer choices, and to provide a ethical and sustainable alternative
How do you think the Brisbane fashion scene has changed in recent years?
I've noticed quite a few independent designer boutiques have closed down. It's incredibly hard to compete against the price and sheer volume of cheap, import disposable clothing. It's great to see the Mercedes Benz Fashion Festival Brisbane support and promote local talent. I plan to launch an organic label at the Festival in 2010.
What will you do next with your designs?
I would like to invest more time in sourcing a range of organic/sustainable fabrics that will dominate my upcoming range. I plan to have a few national stockists and an online presence.
Why are you interested in being involved in the South Bank Young Designers' Market?
I think it's great that a space is being offered where young creatives can showcase their pieces. It offers an alternative to the shopping centres and big brand department stores. The markets are for those of us who seek out something unique and handmade, something with soul.
